AI Marketing Portfolio

ADARYUS R. GILLUM

AI Marketing Strategist | Marketing Technologist | Founder, AdvertiseWV LLC

Morgantown / North Central WV • 681-837-2078 • adaryus@mail.com • linkedin.com/in/adaryus • advertisewv.com

Professional Summary

AI Marketing Strategist, technical founder, and M.S. candidate in Artificial Intelligence Marketing at West Virginia University with a 4.0 GPA. Founder of AdvertiseWV LLC and former founder/operator of Elevated Imaging LLC, combining marketing strategy, web development, social media management, AI automation, analytics, and drone-based visual production. Built and launched 50+ websites, 15 applications, and 10 desktop applications across client, portfolio, business, and internal automation projects. Experienced creating conversion-focused websites, social media systems, SEO strategies, AI chatbots, OpenAI API workflows, n8n automations, dashboards, and lead-capture systems for local and regional businesses. Strong background in Integrated Marketing Communications, content strategy, performance marketing, UAV operations, LiDAR/3D data collection, and practical AI implementation.

Portfolio & Live Work

Legal Site Insurance App Mountaineer Dynamics Institute Advertise WV Buckhannon AI Head to Head Beaver Mascot Site Beaver Mascot Revamp Tire Website Morgantown Closets Mountaineer Auto Spa Imperial Forge

Core Skills

AI & Automation: OpenAI API, Prompt Engineering, n8n Workflow Automation, AI Chatbots, LLM-Assisted Content Systems, Lead Capture Automation, CRM Workflow Design

Digital Marketing: SEO, Local SEO, AEO/GEO Strategy, Social Media Management, Content Strategy, Google Business Profile Optimization, Campaign Planning, Brand Strategy, Performance Marketing

Web & Applications: WordPress, Next.js, React, Three.js, HTML/CSS, JavaScript, Technical SEO, Landing Pages, Conversion-Focused Website Architecture, Desktop Application Builds

Analytics & Research: Google Analytics 4, KPI Dashboards, Looker Studio, Tableau, SPSS, SAS, A/B Testing, Consumer Insights, Market Research, Campaign Reporting

Creative & Production: Adobe Creative Suite, Canva, Photography, Videography, Drone Imaging, Visual Branding, Social Media Creative Direction

Drone & Geospatial: FAA Part 107, Transport Canada RPAS Advanced Operations, UAV Operations, LiDAR, 3D Mapping, CAD/GIS Workflows, Aerial Data Collection

Professional Experience

Founder & AI Marketing Strategist - AdvertiseWV LLC Morgantown, WV / Remote | 2024-Present
  • Founded and operate AdvertiseWV LLC, a West Virginia-focused AI marketing agency helping local and regional businesses improve visibility, credibility, lead generation, and digital operations.
  • Built and launched 50+ websites, 15 applications, and 10 desktop applications across client work, agency systems, portfolio builds, internal tools, and AI-enabled marketing projects.
  • Develop websites, landing pages, SEO content systems, social media strategies, lead-capture workflows, and automation infrastructure for small businesses and local brands.
  • Build AI-powered workflows using OpenAI API, n8n, CRM tools, forms, email automation, and chatbot systems to improve intake, follow-up, content production, and customer engagement.
  • Manage social media content pipelines for agency and client brands, including platform-specific captions, creative direction, scheduling workflows, engagement tracking, and performance review.
  • Create local SEO, Google Business Profile, AEO, and GEO strategies designed to help businesses appear in traditional search, map results, AI-generated answers, and recommendation-style discovery.
  • Supported client growth through website optimization, SEO improvements, conversion-focused copy, content systems, and automated follow-up workflows, including a client-reported 127% revenue increase.
  • Built reporting systems with GA4, dashboards, campaign trackers, and KPI summaries to monitor traffic, engagement, leads, and conversion performance.
  • Led marketing and web projects for brands including Dark Rose Tattoo Studio, Mountaineer Dynamics Institute, Ultimate Gottiline, Buckhannon AI, NCRJ Watch, and Body Armor MMA.
Founder & Lead Pilot - Elevated Imaging LLC West Virginia / Remote | 2021-Present
  • Founded and operated a drone imaging, aerial photography, mapping, and visual production business while completing undergraduate and graduate studies.
  • Completed professional drone imaging and mapping assignments for real estate, inspection, media, and enterprise-adjacent projects, including work associated with Zeitview and CBRE.
  • Logged 250+ professional flight hours conducting aerial photography, videography, LiDAR-supported data collection, 3D mapping, and topographical imaging.
  • Maintained FAA Part 107 UAS Pilot certification and Transport Canada RPAS Advanced Operations credentials.
  • Integrated geospatial data with CAD/GIS workflows, 3D modeling tools, and visual production systems to support inspection, mapping, and marketing use cases.
  • Built early business experience in client communication, pricing, scheduling, operations, content delivery, equipment logistics, and local service marketing.
Undergraduate Research Apprentice - WVU Integrated Construction Informatics Lab Morgantown, WV | Jan. 2024-Dec. 2024
  • Supported research connecting UAV data collection, LiDAR, AR/VR environments, and construction inspection workflows.
  • Processed drone-captured 3D spatial data for use in immersive inspection models, simulation environments, and construction informatics research.
  • Assisted with technical workflows involving 3D data collection, modeling, visualization, and applied research documentation.
  • Strengthened analytical, technical, and interdisciplinary project execution skills across drone technology, construction data, and immersive visualization.
Graduation Photographer - Balfour & Co. Morgantown, WV | Oct. 2021-Aug. 2025
  • Photographed 16,000+ graduates across 35+ high-volume commencement ceremonies, maintaining image quality in fast-paced live-event environments.
  • Managed camera equipment, lighting conditions, workflow timing, and real-time problem-solving during large-scale university events.
  • Coordinated with team members and event staff to deliver consistent production quality under tight deadlines.

Education

Master of Science in Artificial Intelligence Marketing
West Virginia University, John Chambers College of Business and Economics | Expected Aug. 2026
GPA: 4.0 | President's List | Inaugural Cohort

Bachelor of Science in Integrated Marketing Communications - May 2025
West Virginia University, College of Creative Arts and Media - GPA: 3.2 | Dean's List

Certifications

Marketing & Analytics: Google Analytics 4, Google Ads Platform, HubSpot SEO I & II, HubSpot Social Media Marketing I & II, LinkedIn Marketing Insider, Hootsuite Social Media Marketing

Business & Professional: ANITD Negotiation Professional Certificate, WV Insurance Producer License

Drone & Geospatial: FAA Part 107 UAS Pilot, Transport Canada RPAS Advanced Operations

Resume Headline Variations

For AI / marketing jobs: AI Marketing Strategist | SEO, Automation, Web Development & Analytics

For corporate marketing roles: Digital Marketing Specialist | AI Automation, SEO, Social Media & Web Strategy

For technical marketing roles: Marketing Technologist | AI Workflows, Web Applications, Automation & Analytics

For founder/client-facing opportunities: Founder & AI Marketing Strategist | Building Growth Systems for Local Businesses

Live Portfolio Previews

Production web builds, client platforms, and experimental digital experiences.

12 Sites
Legal Site
Insurance App
Mountaineer Dynamics Institute
Advertise WV
Buckhannon AI
Head to Head
Beaver Mascot Site
Beaver Mascot Revamp
Tire Website
Morgantown Closets
Mountaineer Auto Spa
Imperial Forge